More Than Just An Org.


Our SPRING 2024 application is WILL OPEN on January 8, 2024. If you have any questions about Reach or applying, do not hesitate to contact us.

What is Reach?

What started as a way to build community amongst a growing social media industry in a college setting has quickly grown to be much more. Reach is the first and only social media club at USC. However, we're more than just social media. At Reach, we aim to create a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. During the semester, we feature creator workshops, influencer content days, USC student socials, guest speakers, and more. In the past, we've had guests from Google, TikTok, WarnerMedia, Paramount, and Fullscreen. We help give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
We're more than just an org, we're a family! 

What To Expect:

It's obvious that the landscape of entertainment, digital marketing, and social media is ever changing. With new platforms being created everyday, new trends, new algorithms, we want to ensure club members are ahead of the curve. Industry workshops and creative content creation peer-to-peer classes will give insight on how to build a following, create viral content, and manage a brand's page.

We host guest speakers in two different categories: industry professionals and creative pioneers. Guest speakers including influencers with millions of followers and growth hackers who've pulled viral marketing stunts. Learn hands on and connect in an intimate setting with those who have climbed the ladder. 

This past semester, we partnered with brands to give content creators in our club a way to be able to understand monetization on social media. Some of the brands we partnered with this past semester include PUMA, Boohoo, and BYLT Basics. 

We understand that collaboration is key to a successful career, whether you're a content creator or someone just interested in entertainment. As a family, we strive to encourage members to share their projects with each other. Many club meetings will involve photoshoots, socials, club diners, retreats, and other bonding events.

Seeing how much podcasts have grown in the past few months, in November 2021, we decided to create a club podcast called ReachNow that features the masterminds behind the scenes. From speaking with executives in both entertainment and digital marketing, we strive to utilize this podcast as a way for our club members to learn from industry professionals in a new form of contact.

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Reach is an “exclusive, tight-knit” club for content creators in college.

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At the University of Southern California, college kids aren’t just making TikTok videos for fun in their dorms: they’re teaching each other how to go viral.

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Big 'gram on campus: At USC, students train to become influencers

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USC Reach brings creatives community to other universities.

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